Hooters Adds Blockchain-Based Rewards

Hooters Adds Blockchain-Based Rewards

Many of today’s retail companies have a loyalty program. One example is the HootClub loyalty program. This program is multichannel and is in full growth and increasing day by day its customers. They also launched a loyalty program for restaurant chains in the...
Retail Blockchain Deep Dive: Marketing

Retail Blockchain Deep Dive: Marketing

Marketing applications are the third most active area of blockchain use and investment. While supply chain applications are focused primarily on the B2B space, marketing has a mix of B2B solutions (like ad fraud) as well as solutions that are much more consumer-facing...